Find out where your business actually comes up on Google Maps — measured from nine points around your own address, not from your phone.
The usual answer is not that Google is broken. Across fifty plumbing and HVAC shops we measured around Vancouver, Washington, fourteen did not appear in the top twenty at all for their own trade in their own city — and the ones that did were not obviously better businesses. They had more reviews.
This is the part most owners have never seen. Google ranks a business differently depending on where the searcher is standing. You can be first outside your own door and nowhere three miles away.
In our fifty, the shops in the top three had a median of 649 reviews. The ones outside the top twenty had 97. That is not a rule of Google's, but it is a very consistent pattern in one county.
Missing hours, no description, one category, a handful of photos. None of these get a business to the top on their own, and all of them are free.
Searching your own business name tells you nothing — Google knows it is you, and you are already nearby. The keyword a customer types is "plumber near me", and that is what has to be measured.
It is free, there is no card, and you get one check per business.
No. It only reads. Nothing is posted, edited or claimed.
About a minute.
No, it works anywhere. Our own data is from Vancouver and Portland, so that is what the examples show.